Friday, May 10, 2019

Strategic Management Business & Management Case Study

Strategic Management Business & Management - Case meditate ExampleThe gild did not respond to the changing steering needs and continued to pay sedate packages to its workers and coupled with low response to fashion changes, it has lost its customers confidence.JZ Benny did not respond to the competitive environ that the new entrants like Spanish El Dorado and Scandinavian Helgar were employing. It remained static in the fashion outsourcing even when its competitors changed to fast fashion bewilder shops. While the competitors outsourced their fashions from easternern Europe, JZ Benny instead rushed to China and South East Asia which sold at low cost. Thinking this as a cost advantage over the rivals, it sour out to be a stock burden for the company since they had to buy in bulk and hence were left with indispensable stock at the end of the season. This was a miscalculated marting strategy resulting from inefficient market outline. The company failed to keep up with its co mpetitors who resulted to e-supply chain which enabled them to connect the customers with the designers hence placed in the market what the customer preferred. This ensured that they were always ahead of other retailers since they stocked what the customers liked.JZ Benny saw a management gap and responded by fishing Bob DSaster from competitor Helgar Fashions. As the CEO of JZ Benny, DSaster was confident that cost cutting measures and investment in technology would turn the chain around to start making profit. Cost cut measures were implemented guide to layoff of about 20% of the staff and heavy investment in RFID (Radio Frequency Identification) tags to help in improve the Barcode Inventory Processing. However this did not help the company and the AGM dismissed DSaster and placed John Hammond as the CEO.As expressed by Courtney et al., 1997, the case of JZ Benny is a management problem. The company has been under a management that does not recognized that the company is in a dy namic industry which is highly competitive. Fashion industry has seen a lot of revolution and even the giants in Paris and Milan have not been spared. With the rise of the States and ASIA and fashion centres of the world, the company needs to wake up to the changes taking place in the market. As damp of the strategic management, the company should first embrace the e-commerce models to have more links between designers and customers. It should also visualise into expansion strategy to widen its operation base. This model should be in line with the following analysis of the business and its operation environment. The company should not be disposed to tycoon McQueen since it can use this proposed model to turn round its fortunes. (Michael and Jude, 1997)External Analysis(a) PoliticalThe company operates in an enabling political environment. The coalescence of the political and business environment is suitable for its operation. The business commission has already barred McQueen fr om acquiring the company as per its rules. With the formation of the European Union the company should

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